Google- Yahoo a Non-Exclusive Agreement

Last Thursday Yahoo and Google announced an agreement under which Google ads would be displayed alongside Yahoo’s search results and on some of its Web properties in the U.S. and Canada. According both parties their non-exlusive agreement, Yahoo will be able to display paid search results from Google, other third parties, and Yahoo’s paid ads. Yahoo keeps control and will be able to select the search term for which and the pages that will offer to Google paid search ads. According to Yahoo media press, “the first 12 months Yahoo expects the agreement to generate an estimated $250 million to $450 million in incremental operating cash flow”. The agreement allows both parties to terminate the agreement but it also requires Yahoo to pay a termination fee – if the agreement ends within 24 months – $250 million.

Even though both parties will like to start their non-exclusive agreement they will have to delay their plans for up to three for the U.S. Department of Justice to review and approve the arrangement.

New AdSense from Feedburner

End of May Feed burner announced a new program AdSense for feeds. It is similar to Google Adsense, since Google acquired Feedburner. The program will be easy to use with a setup tab and with a report tab to control and check your ads. It is the new AdSence for blogs and RSS feeds. It looks ideal for the advertiser since you will have control of your adverts. So the next step is to join Feedburner Adsence !

What you need to know about Search Engines

Search Engines, Google, Yahoo, Msn, Ask are designed to search for information through the web. There are two types of search engines: search engines and directories. The difference is on how result are searched. We can separate them in four main types, crawler-based search engines, directories, hybrid engines and paid search engines

Crawler-Based Search Engines: spiders or web crawlers, they operate through software in order to automatically identify results to our search. An example of a crawler based search engine is Google.

You should remember is that a spider cannot ready flash, so even if you create impressive graphics using flash for your customers or JavaScript spiders cannot identify the content and it will skip this part of your page. As a result your page will rank low and it will not be visible. When you write your contents you should remember that even your human visitor will be attracted from a page full of contents, a spider values the text closest to the beginning of your page and the end. On the other hand spiders can read your meta tags (meta tag description, meta tag keywords etc).

When a spider will crawl your page it will leave a record on your server. The next stage is to compress the results and store the web pages in a search engine index. All the data are stored in the search engine index in a way that makes quickly to identify if a page is relevant to a particular search and to include in the search results with the most common words and phrases on the indexed page. The search results are according to how relevant your page is to these terms, according to a number of internal and external factors.

Spider-Based Search Engines: they use directories as a source to identify new pages to crawl.

Human-Edited Directories: Human-edited directories require manual submission. After you submit your website it will be reviewed from an editor and it will prevent pages from being submitted automatically. An editor will evaluate your website according to the directory’s guidelines and the editor will decide if he/she will include your website in the list. Dmoz is one of the most important human-edited directories.

Hybrid Search Engines, they evaluate sites and scan them to identify for matches. Even Google and Yahoo a directory and crawler search engines, are also hybrid engine. A hybrid search engine like Yahoo usually will present human-edited search and Google will present crawled listings.

Meta Search Engines: MetaCrawler and DogPile are meta search engines. They will present a combination of results from search engines like Google, Yahoo, Msn and Ask.

Paid Search Engines: There are few paid search engines. There a few advertisement programs that offer pay-per-click and pay-per-performance search results. Google with Google Adwords, Yahoo and MSN they have programs for Paid Search Results.

SEO – Internal Ranking Factors

Site structure – Create a friendly and easy website for your customers and search engines.

Home page – Optimize your home page with the most important word and phrases. Your home page usually is the first page that engines will list.

Pages – Increasing the number of pages increases the visibility of the site to search engines. Adding new information to your site, search engines will identify it as a development of your website. Including news, press releases and articles.

Navigation Menu – Use a human and search engine navigation friendly site map. Add keywords in your menu links, it will provide search optimization value to your pages.

Keyword phrases – Optimize each page for one keyword phrase or try to use two or three related phrases.

Number of Keywords – Use your keywords three to four times in the page text. Use variations, phrases but try not to repeat the same keyword on every paragraph. A useful tip is your keyword or keyword phrase to be at the beginning of your text, it becomes more important for the search engines.

Contents – Try to increase the text content to 500-3000 words. Search Engines prefer a page full of contents rather a page with a few lines. Further you provide enough information to your potential customers.

Headings – Use keywords in your headings tags. Use bold or strong for your targeted keywords or phrases.

Title – Your page title will provide important information about your web site to the search engines and your customers. Using 50-80 characters you can include your targeted keyword for your page. Use your company name and a sort description about your business and your products or services.

Page Description – Even though it does not influence Google it does provide valuable information about your business. Your description should be brief, but it should include relevant keywords to your page.

Keywords Meta Tag – This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engine. Even though include keywords meta tags with relevant keywords for each page.

Links and Keywords – Use keywords for your internal or external links

Images and Descriptions – Use keywords for your alt tags, you can provide more information about your image, since search engines cannot read images.

Search Engine Optimisation 30″ Pitch

•Use Keywords in your URL, your title, – relevant keywords to your website.
•Use headings (H1, H2, H3.. ) using keywords relevant to your page contents
•Keywords in anchor texts
•Use keywords in the beginning of you text
•Use a description using keywords in your tags, will help spiders since they cannot read images
•Use anchor text
•Get links from sites similar to your business and if there are .edu and .gov sites are the most reputable
•Use metatags even if there are not useful for Google there are though for other search engines
•Create unique content for your pages avoiding to duplicate your contents
•Check your links, check if you have any broken links or 404 errors, this is a reason for search engines and directories not to index your site
•Create a search engine and human friendly sitemap. Follow Google guidelines and create an easy to navigate sitemap for your customers

Seo Quick List with actions you should avoid!!

•Avoid keyword stuffing it is a factor to get banned from search engines.
•Do not use keywords unrelated to your website
•Avoid hidden text or hidden links.
•Don’t use cloaking techniques
•Avoid “doorway” pages created just for search engines, you will not gain higher PR or customers
•Avoid cross-linking strategy and link farms
•Do not use the same content for your pages; it is a risk for your site to get banned and a way to lose your customers!
•Try to avoid Flash or JavaScript for search engines and your customers if they do not have the technology they can view your site