The New Form of Google Email Alerts

End of October, Google Alerts team introduced a new form of receiving news. They launched support for feeds, a service to receive alerts via a feed reader of your choice. Now you can view news from iGoogle and Google Reader. Until the end of October alerts have been delivered via email.

You can sign in to your Google Alerts and modify an existing alert, by clicking ‘Edit’ and select Feed instead of Email.

According to the Google team the reason for this modification is to make Google alerts faster.

New AdWords Editor 6.5

AdWords Editor is a free, application from Google for advertisers to manage their Google AdWords campaigns. It is a useful application with a number of features. You just deed to download Adwords Editor, install the software and login to your account. The application gives the option to edit your advertising campaigns offline.

This month Google released a new version of AdWords Editor, 6.5. The latest version includes new features and improvements including new Keyword Opportunities tool, data horizontal scrolling, and auto-sizing columns.

New Page Rank Update?

Yesterday Matt Cutts, in one of his comments on his blog said that there may be a page rank update this weekend. Matt Cutts blog is a source of useful information for seo marketers.

Google’s Toolbar PR seems to be out of date, since the last update during last July. For a website to have high page rank is an element of successful seo and marketing. One factor to consider is there will be a new PR update is the links that point to your website.

Google Blocking Automated Rank Checking Applications

Google blocked WebPosition Gold. According to Google to popular software violated their Terms and Conditions. The dispute is since 2003 when Google penalized website that used to use the software. The last few days SEO managers and webmasters noticed that other automated rank checking applications produced false results.

According to Search Engine Roundtable, “It seems like Google may have implemented a feature that is transparent to searchers but can totally mess up rank checking tools. This is not just impacted WebPosition Gold, but all scraper based tools, including the SEO Firefox plug-in.”

Happy Birthday Google!

Google today celebrates 10 years of strong presence and performance. Google is a worldwide data center providing information worldwide.
According to Forbes Magazine, ‘Google’s annual revenue last year was $16.5 billion and their stock prices were $700 last year and has since fallen back to $450; its market cap is now at $142 billion, which puts it in league with the likes of Bank of America and Hewlett-Packard’.
During 1998, Google reported that it handled 10,000 searches a day but in 1999 increased to 500,000 a day.

During 1998 had Google had indexed 26 million webpages and today is estimated to one trillion web pages. A few days ago Google introduced ‘Chrome’, a new browser. The new service will compete with Microsoft Internet Explorer. But even though Google is only 10 years old have manage to dominate the search engine sector and pay per click service.

Chrome – Google’s New Browser

Google launched a free Web browser called Chrome. The new browser will challenge Microsoft’s Internet Explorer and Firefox browser.
The application is available to download for free in more than 100 countries. Chrome is Google’s next step to become the leader in all Internet areas. Microsoft welcomed the new application.

According to Dean Hachamovitch, general manager of the Internet Explorer team, “The browser landscape is highly competitive. But people will choose Internet Explorer for the way it puts the services they want right at their fingertips, respects their personal choices about how they want to browse and, more than any other browsing technology, puts them in control of their personal data online.”

Microsoft holds 80% of the browser market, Firefox 13% percent, and Apple’s Safari 6%.

Google Adwords Keyword and Placement Targeting

Last week Google announced a new feature for Google Adwords campaigns. The new feature gives the options to advertisers to target both keywords and placements within the same campaign. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids.

With this new facility, advertisers can place different bids on specific content network placements that they want to target. Further they will be able to make ads for specific groups of pages.

Advertisers will be able to decide to show their ads only on contextually relevant pages, and set specific bids for the different sites. An advertiser can now set a higher bid for placement on a site that has driven traffic, and lower the bid on sites where the ad has not given traffic to the business.

Creating new campaigns or modifying old campaigns, advertisers are given the option to start with placements or start by targeting keywords.

Google acquires Russian ad company

Last Friday, according to Information Week, Google is trying to acquire ZAO Begun, a Russian contextual advertising company, for $140 million. The two parties had reached an agreement with Rambler Media to acquire ZAO Begun. Begun is currently owned by Rambler Media, one of the largest Internet portals in Russia. The deal will give Google a potential growth in the Russian market, connecting it to a larger network of both advertisers and publishers. With this acquisition, Google target is to provide advertisers with a broader network of sites on which to place ads.
“Google is very committed to giving Russian users, advertisers, and partners the best possible service and experience,” Mohammad Gawdat, Google’s managing director of emerging markets, said in a statement. “This agreement will result in better search results and more relevant advertising for our Russian users and publishers.” Google’s purchase of Begun represents an effort to challenge Yandex’s lead in the Russian search market.

Google- Yahoo a Non-Exclusive Agreement

Last Thursday Yahoo and Google announced an agreement under which Google ads would be displayed alongside Yahoo’s search results and on some of its Web properties in the U.S. and Canada. According both parties their non-exlusive agreement, Yahoo will be able to display paid search results from Google, other third parties, and Yahoo’s paid ads. Yahoo keeps control and will be able to select the search term for which and the pages that will offer to Google paid search ads. According to Yahoo media press, “the first 12 months Yahoo expects the agreement to generate an estimated $250 million to $450 million in incremental operating cash flow”. The agreement allows both parties to terminate the agreement but it also requires Yahoo to pay a termination fee – if the agreement ends within 24 months – $250 million.

Even though both parties will like to start their non-exclusive agreement they will have to delay their plans for up to three for the U.S. Department of Justice to review and approve the arrangement.

New AdSense from Feedburner

End of May Feed burner announced a new program AdSense for feeds. It is similar to Google Adsense, since Google acquired Feedburner. The program will be easy to use with a setup tab and with a report tab to control and check your ads. It is the new AdSence for blogs and RSS feeds. It looks ideal for the advertiser since you will have control of your adverts. So the next step is to join Feedburner Adsence !