Google Adwords Keyword and Placement Targeting

Last week Google announced a new feature for Google Adwords campaigns. The new feature gives the options to advertisers to target both keywords and placements within the same campaign. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids.

With this new facility, advertisers can place different bids on specific content network placements that they want to target. Further they will be able to make ads for specific groups of pages.

Advertisers will be able to decide to show their ads only on contextually relevant pages, and set specific bids for the different sites. An advertiser can now set a higher bid for placement on a site that has driven traffic, and lower the bid on sites where the ad has not given traffic to the business.

Creating new campaigns or modifying old campaigns, advertisers are given the option to start with placements or start by targeting keywords.