SEO – Internal Ranking Factors

Site structure – Create a friendly and easy website for your customers and search engines.

Home page – Optimize your home page with the most important word and phrases. Your home page usually is the first page that engines will list.

Pages – Increasing the number of pages increases the visibility of the site to search engines. Adding new information to your site, search engines will identify it as a development of your website. Including news, press releases and articles.

Navigation Menu – Use a human and search engine navigation friendly site map. Add keywords in your menu links, it will provide search optimization value to your pages.

Keyword phrases – Optimize each page for one keyword phrase or try to use two or three related phrases.

Number of Keywords – Use your keywords three to four times in the page text. Use variations, phrases but try not to repeat the same keyword on every paragraph. A useful tip is your keyword or keyword phrase to be at the beginning of your text, it becomes more important for the search engines.

Contents – Try to increase the text content to 500-3000 words. Search Engines prefer a page full of contents rather a page with a few lines. Further you provide enough information to your potential customers.

Headings – Use keywords in your headings tags. Use bold or strong for your targeted keywords or phrases.

Title – Your page title will provide important information about your web site to the search engines and your customers. Using 50-80 characters you can include your targeted keyword for your page. Use your company name and a sort description about your business and your products or services.

Page Description – Even though it does not influence Google it does provide valuable information about your business. Your description should be brief, but it should include relevant keywords to your page.

Keywords Meta Tag – This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engine. Even though include keywords meta tags with relevant keywords for each page.

Links and Keywords – Use keywords for your internal or external links

Images and Descriptions – Use keywords for your alt tags, you can provide more information about your image, since search engines cannot read images.

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